Sherwin-Williams Expands Color Express Visualizer Program to Kitchen Cabinet Manufacturers

Sherwin-Williams, through its Industrial Wood Coatings division, has announced the extension of its Color Express Visualizer program to kitchen cabinet manufacturers.

This online solution, initially launched in July for manufacturers of wood building products, is now available as a custom tool that allows homeowners to virtually preview kitchen changes in their home.

The Color Express Visualizer program includes a variety of sample images and offers a “Download Yours” feature, so consumers can see cabinets, counters, flooring, wall color and more, mixed together. in Sherwin-Williams colors on their kitchen or similar.

“The kitchen is seen as the heart of the home, and when looking to make modifications, the endless number of options available can make decisions difficult,” said Jake Miller, Industrial Director of Sherwin-Williams. “By offering this customizable tool, it gives kitchen cabinet manufacturers the ability to make the decision-making process easier for the consumer. “

A manufacturer can fully brand their instance of the Color Express Visualizer and customize it to align with their base color strategy, allowing this online tool to serve as an extension of their website.

Sherwin-Williams also offers the option of expanding the base color offering, providing access to the entire Sherwin-Williams color spectrum, which is made possible by its Color Express system.

The system is made up of inspiring product bases, dispensing equipment and color tools. Color Express gives manufacturers the ability to supply custom cabinetry in thousands of Sherwin-Williams colors and meet growing consumer demand for customization.


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